New marketing plan for HMV canada

New marketing plan for HMV canada This report proposes a new marketing plan for HMV Canada and incorporates proposals on new profit streams detailed examination of the marketing environment, swot analysis, provides information on SMART objectives, gives a clear segmentation targeting and positioning report, proposals for 7Ps and control and evaluation will be provided in the end. This report has been created in close teamwork , using primary information through interviewing some of the HMV managers and secondary information available in HMV annual reports. HMV group is a leading specialist entertainment retailer operating through different stores in the UK, Canada, Hong Kong and Singapore and transactional local territory websites, which include digital, download. It operates a small specialist chain of entertainment shops in the UK trading as Fopp. In Live entertainment, the group operates 12 venues, summer festivals and ticketing in-store and online. The group is extending to high-quality cinema and pay-to-play games. Hmv is also the UKs leading bookseller, operating as, In-store, Online digital Waterstones. Profit /loss 2010 Directory HMV UK Ireland: Total sales of 1,242 £m increased by 7.6%. HMV International: Total sales of 253 £m decreased by 8.5%. Hmv Live: The Groups result includes 0.9 £m of profit after tax making an operating loss of 0.2 £m. Waterstones: Waterstones total sales decreased by 6.5%, making total sales of 513.6 £m. Joint venture 7digital Inc: The Group acquired 50% of 7digital Inc, a digital media services company, The cash paid for it was  £8.1m. Acquisition of MAMA Group Plc: The acquisition of MAMA Group Plc for  £47.0m in cash, This was to achieve control over the Mean Fiddler Group, Net assets acquired was a total of 20 £m. HMV UK Ireland: The business now trades from 285 stores, following the integration of 32 ex-Zavvi [ex-specialist competitor] stores. HMV International: 125 HMV stores in Canada, 7 stores in Hong Kong, Singapore and local territory websites. Waterstones Total of 314 stores. the groups strategies: The company has successfully delivered most of the strategic objectives in the three-year plan commencing March 2007; The new strategies will be discussed later. FORCES ANALYSIS: Competitive Rivalry: [strong competitiveness] Supermarkets: Online: In general, supermarkets are not considered effective competitors to Large Range Retailers, as they stock a narrower range of titles, predominately best sellers and do not provide the browsing experience or pre-sales service offered by the others. Hmv competes with Amazon, iTunes, Play.com and other generalist and mass merchant retailers; Amazon offers a superior browsing experience as they have the ability to generate recommendations based on past purchases, as well as huge range of products. HMV Canada competes with Future Shop/Best Buy and Wal*Mart. The threat of entry: [high] The barriers to entry are low at all levels, with the increasing number of New competitors entering the internet sector to market their product directly to consumers, and also the use of technology that makes small companies, they face low barriers to entry with investments usually being recovered in short time, the threat is high . The power of buyers: [high] Because of the strong market position of Hmv as main routes to market, and as important marketing vehicles, Hmv are able to negotiate significant discounts with suppliers for the volume they sell, so the suppliers will have no option but to agree to higher discount terms. The power of suppliers: [low] In this market, the power of high street retailers like Hmv controls suppliers and as a result make their power very low, as discussed before, the buyers are very powerful and can incredibly threaten the suppliers to agree on important discount rates. So, the power of suppliers in this market is low. The threat of substitutes: [high] As discussed above, the technologic development and the growth of new digital market has made it easy for new substitutes products to compete with the high street retailers, and the threat of new substitutes in the market has become greater. SWOT analysis internal Strengths Market leading specialist in music, DVD and books Waterstones, member of HMV group is UKs largest high street bookseller Ottakars takeover- specialist book portfolio Fopp Stores [the group operates as a small specialist trading as Fopp.] Operations in seven territories Connections in film industry and events and festival ticketing. Few loss-making stores important Sales growth every year 100% of all packaging used in deliveries is either Re-used or recycled. outstanding product range across all genres Vibrant and stimulating store environments in key shopping locations. The use of in-store radio and listening posts and the latest plasma screen video walls. in-store personal appearances (PAs) :[album signings, and also live performances] Group synergies [Hmv and Waterstones have key operational features in common, example: the management of stock and inventory]. Strong internal communication with head office and employee in stores SWOT analysis + PESTEL external PESTEL Opportunities Political Economic Strategic alliances with media distributors/producers. Live music and entertainment evolve the product mix in stores and online Invest in cinema screens Social Online social networking Loyalty card scheme develop store atmosphere (increase footfall) Sufficient disposable income Technological Internet /digital downloads Pay-to-play services. Digital products E-books/e-readers and related accessories Mobile phone digital media In-store instant digital product purchase. Environmental Decrease Carbon footprint Reduce energy usage in stores. reduce water usage in stores: Waste management /recycling. green build [energy efficient ] Legal SMART objectives. Concentration on increase of revenue and profitability of business in 2011 through implementing new profit streams detailed in 7P proposals below, and monitoring the performance and execution of these business plans . The renaissance of stores of Hmv Group by reducing marketing expenses. Developing online music download portlal for affrortable pricing in first quarter of 2011. Pay more attention to the internet free illegal file sharing by finding new solutions how to ban or stop these type of anti-copyright issues by working with government in order to come up with new actions against those issues. Because an illegal file sharing causes much problems to financial, political and social ways for the Hmv Group Plc. Market segmentation, targeting and positioning strategies. Through this part of the report, it will be focused on the methods in which a well-built strategy of market segmentation, targeting and positioning factors to successful marketing planning. Market Segmentation. It is generally suggested that, a market segment is made of a group of consumers who have similar set of needs and desires. There are a number of effective methods, which Hmv Group management should approach to segment HMV in competitive market: Geographic country, cities, population destiny, climate. Psychographic lifestyle, characteristics, personality. Demographic family life cycle, income and occupation , race, nationality, religion, education, age, sex. Behavioural knowledge, attitudes, readiness to purchase, occasions, benefits, loyalty status. From these concepts, it will be more convenient to apply to market segmentation of Hmv Group Plc. From the research it has been proven that, the geographic strategies of Hmv stores in Canada are basically located in every high street of the cities and towns. This is a successful way to open the Hmv stores in busy places where more consumers visit to purchase the products. If we look at psychographic strategies of Hmv Group Plc, it aims to change or effect positively to consumer lifestyles and personalities. Therefore, the Hmv concerns these terms into consumer views and commitments as to keep existent consumers and also new consumers by supplying with quality and brand new products. Demographic strategies, which Hmv that should be chosen with reasonable and profitable decisions. For that reason, several stages in the family life cycle which will be the most effective factors that should be concentrated: Bachelor stage: Young and single people who aged between 16-25 years old and they have few financial obligations which means they are able to spend money for new products. The classification of this group segment in occupation and income is normally semi skilled or unskilled (Group D) and casual workers, students or unemployed individuals (Group F). Usually, they are most likely to show their interests in buying entertainment products such as games, movies, music albums, books and new technologies such as mobile phones, computers and other brand new products. Newly married couples: In addition, another segment of people who are newly married couples without children and they aged between 20-30 years old. They have higher purchase rate of consumer desirables. This target group has disposable income available, therefore being valuable consumer group. The social grades for newly married people are basically, professional, intermediate managerial skilled (Group B) and junior managerial skilled, supervisory or skilled individuals (Group C1/C2). Market Targeting. Hmv Group Plc should apply market targeting in order to make decisions how those certain segment groups can be targeted. Differentiated market when an organisation targets numerous groups of segments. It would be effective decision for the Hmv Group Plc to choose differentiated market, for the reasons of having several pointed segments for their products. Because, it develops different products and services with separate marketing mix strategies targeted at the changing groups in competitive market. It is widely proven that, the most usual customers of Hmv are perceptive devotees who observe each purchase as a high priority. However, one of the visions of Hmv is to make their discerning shoppers and casual browsers satisfied by providing trusted and valuable brands. Product Positioning. Product positioning determines on the position within the market that product is to inhabit. In this way of strategy, Hmv should do product positioning by appealing product income and how it varies from present and possible competing products. According to Wilson and Gilligan (2005, p.354), there are several influences on product positioning and it would be good decision for Hmv Group Plc to pay attention to these suggestions of authors: Product variety Performance Prices Distribution network Advertising and promotion Consumer profiles Word of mouth Customers experiences Media used By analyzing these suggestions of authors, the product positioning strategy that Hmv can come with by attracting consumers by offering promotional, quality and price discounted products that might change consumers buying behaviour.

Religious Freedom

Religious freedom occupies a special place in contemporary political discussions. It should not. This is not because religious freedom is not important but because it is no more and no less important than other forms of freedom of conscience, belief and practice. 2 Many believers point out that faith plays a unique role in their lives. That is often true. Those atheists who dismiss belief in God as no more credible than belief in Santa Claus or in fairies miss the point.Religion is more than an intellectual exercise or a matter of logic; it often has, for believers, a vital social and spiritual function. But acknowledging the vital and unique role of faith in the lives of believers does not commit us to providing it with a privileged position in society. 3 The reason that religious freedom has a special place in contemporary political debate is historical. Ideas of tolerance and of freedom of expression developed in Europe from the seventeenth century onwards primarily within a relig ious framework.Questions of toleration and expression were at heart questions of how, and how far, the state, and the established church, should accommodate religious dissent. We can see this in the arguments of John Locke, whose Letter Concerning Toleration is a key text in the development of modern liberal ideas about freedom of expression and worship. Locke’s starting point was the insistence that the duty of every individual was to seek his own salvation. The means to do so were his religious beliefs and the ability openly to worship.The power of the political authorities could not rightfully extend over either sphere. Written at a time when Europe was rent by tempestuous religious strife, and when intolerance and persecution were the norm, Locke’s was a powerful argument for religious freedom. It was also an exceedingly narrow conception of liberty. Locke’s toleration was rooted primarily in the desire to extend freedom of worship and theological discussion to nonconformist congregations and placed little emphasis on wider issues of freedom of thought or conscience.Indeed Locke was emphatic in refusing to extend toleration to many other groups. Neither Catholics not atheists were, in Locke’s view, deserving of tolerance, the former because they gave their allegiance to a ‘foreign prince’, the latter because their opinions were ‘contrary to human society’ and ‘to the preservation of civil society’. 4 Locke’s near contemporary, the Dutch philosopher Baruch Spinoza, whose views influenced the Radical Enlightenment, proposed a different concept of tolerance.Spinoza’s starting point, was not, as it was for Locke, the salvation of one’s soul, or the coexistence of churches, but the enhancement of freedom, and the quest for individual liberty and freedom of expression. All attempts to curb free expression, he insisted, not only curtailed legitimate freedom but was futile. â⠂¬ËœNo man†¦ can give up his freedom to judge and think as he pleases, and everyone is by absolute natural right master of his own thoughts’, Spinoza wrote, so ‘it follows that utter failure will attend any attempt in a state to force men to speak only as prescribed by the sovereign despite their different and opposing opinion.’ ’The right of the sovereign, both in the religious and secular spheres’, he concluded, ‘should be restricted to men’s actions, with everyone being allowed to think what he wishes and say what he thinks’. It is a more inclusive vision of freedom than Locke’s, and a more useful starting point – and conclusion – when thinking about contemporary freedom. 5 Modern ideas of freedom and tolerance are usually seen, particularly in the West, as having derived from Locke. In fact they draw upon both Locke and Spinoza. The US First Amendment owes much to Spinoza’s conception of freed om.Even in Europe, where freedom of expression is construed in narrower terms, Spinoza’s influence remains important, if unacknowledged. However, despite the broadening of the conception of liberty and tolerance, the idea that freedom of religion is a special freedom, an idea that derives primarily from Locke, remains entrenched. 6 Today, we live in very different world from that in which concepts of religious freedom first developed. Religion is no longer the crucible within which political and intellectual debates take place.Questions of freedom and tolerance are not about how the dominant religious establishment should respond to dissenting religious views, but about the degree to which society should tolerate, and the law permit, speech and activity that might be offensive, hateful, harmful to individuals or undermine national security. We can now see more clearly that religious freedom is not a special kind of liberty but one of a broader set of freedoms. If we were thin k about religious freedom from first principles today, it would not have a special place compared to other forms of freedom of conscience, belief, assembly or action.7 Whatever one’s beliefs, secular or religious, there should be complete freedom to express them, short of inciting violence or other forms of physical harm to others. Whatever one’s beliefs, secular or religious, there should be freedom to assemble to promote them. And whatever one’s beliefs, secular or religious, there should be freedom to act upon those beliefs, so long as in so doing one neither physically harms another individual without their consent, nor transgresses that individual’s rights in the public sphere.These should be the fundamental principles by which we judge the permissibility of any belief or act, whether religious or secular. 8 Many on both sides of the debate about religious freedom continue to treat religion as special. Many atheists want to deny religion the rights a ccorded to others forms of belief. Many religious believers want to retain privileges for religion. Both are wrong. 9 Some atheists argue that secularism requires that religion be kept out of the public sphere.It is an argument that cannot be right any more than the claim that the views of racists, conservatives, communists or gay activists must be kept out of the public sphere. A secular space cannot be one in which religion is not permitted to be present. It is, rather, a space in which one religion is granted no advantage over another, nor over any secular philosophy or ideology. It must also be one, however, in which no religion is disadvantaged with respect to another religion, or with respect to secular philosophies and ideologies. 10Many atheists demand also that religious symbols be banned in the public sphere. Many states and corporations have imposed such bans, from the refusal to allow the wearing of the cross in the workplace to the outlawing of the burqa in public place s. Such bans are infringements of the basic freedoms set out in #7. An employer has every right to ban kinds of clothing that might be, say, dangerous in a particular workplace. He or she also has the right, in certain circumstances, and within limits, to insist that employees wear a particular uniform, or to desist from wearing something inappropriate.But there should be no general ban on particular forms of clothing or adornment, and certainly no general ban on specifically religious clothing or symbols. 11 The real dilemmas with religious freedom arise out of questions not of beliefs or symbols but of practices. Many beliefs, religious and secular, imply particular practices. The belief that homosexuality is a sin requires that one refrain from gay relationships or gay sex. The belief that life begins at conception requires that one does not have an abortion or help anyone else to do so.And so on. As a society we should tolerate as far as is possible the desire of people to live according to their conscience. But that toleration ends when someone acting upon his or her conscience causes harm to another without consent, or infringes another’s genuine rights. 12 It is not just in the case of religion that there is a strong relationship between belief and practice. Racists, communists, Greens, New Age mystics – all could claim that their beliefs enforce upon them certain actions or practices.We do not, however, allow racists, communists, Greens, or New Age mystics to act upon their beliefs if in so doing they harm others or deny them their legitimate rights. A racist pub owner cannot bar black people from his pub, however deep-set his beliefs. It would be a criminal offence for Greens to destroy a farmer’s field of legally grown GM crops, however strongly they might feel about such agriculture. There is a line, in other words, that cannot be crossed even if conscience requires one to. That line should be in the same place for religious bel ievers as for non-believers.Society should accommodate as far as is possible any action genuinely required by conscience, but not where such acts harms another or infringes their rights. Of course, a religious believer might claim that he or she faces a different kind of compulsion to that felt by a racist, a communist or anyone else attached to secular beliefs. He or she may feel commanded by God to act in a particular way. It may well be true that a believer feels a different kind of compulsion. But the reason for which someone feels compelled to act in a particular way is not necessarily relevant to whether or not such acts should be legally permitted. 13The fact that acts of conscience may sometimes have to be curbed does not mean that in these cases there is a ‘conflict of rights’. Just as there is a right to free speech but no right not to be offended, so there is a right not to be harmed and to equal treatment, but no right to harm or to discriminate. This is ess ential to protect religious freedom. An atheist bar-owner should have no right, whatever his conscience may say, to bar people of faith, any more than a Christian bar-owner has the right to bar gays. Such curbs on acts of conscience simply mean that we live not alone on a desert island but together in a crowded society.14 How would the argument so far throw light on recent conflicts over matters of religious freedom? Should religions have the right to prevent the publication of cartoons or books or plays that are deemed offensive? No. Religious freedom requires that people of faith be allowed to speak or act in ways that might offend others. It does not that require others do not cause offence or promote blasphemy. Is it legitimate for a state to ban the burqa? It is not. Wearing a burqa neither harms, nor discriminates against, others.Of course, one might well believe that the burqa harms the woman who wears it and is an expression of discrimination against women. A liberal society accepts, however, that individuals should free to make choices that may not be in their interest and that, to liberal eyes, demean them. This applies even to particularly distasteful expressions of degradation, such as the wearing of the burqa. If women are forced to wear the burqa against their will, the law should protect them against that coercion. It should not, however, impose a ban on those who have chosen to wear the burqa.Some suggest that burqas cause harm because they may pose security problems, or be incompatible with the needs of particular jobs. Such practical problems can usually be solved on a case-by-case basis without the need for draconian legislation. Should an employee be allowed to wear a cross at work? In almost every case the answer should be ‘Yes’. There may be a pragmatic case for, say, banning loose chains that in certain workplaces may be dangerous; but it is difficult to see what right an employer has simply to ban the wearing of a cross as a religious symbol.Should gay marriage be legalized? Yes. This is a matter both of secular equality and of religious freedom. On the one hand, the state should not exclude gays from the civil institution of marriage simply because of religious hostility. On the other, some faith groups wish to bless to gay marriage. For the state to deny them that right because other faith groups disagree would be to undermine religious freedom. What the state should not do is to force religious bodies to accept or consecrate gay marriage. Should a Catholic adoption agency be allowed to turn away gay prospective parents?If the agency receives public funding, or performs a service on behalf of the state, then the answer is ‘No’. It would then be legitimate for the state to insist that the agency does not discriminate, despite Catholic views on homosexuality. If, however, it is a private agency – if it is simply performing a service for Catholic parents who subscribe to its views o n homosexuality – then the answer should be ‘Yes’. Should Christian bed and breakfast owners be allowed to turn away gays? Such owners, even if they are turning their own home into a b’n’b, are providing a service from which a gay couple could reasonably expect equal treatment.The answer, therefore, is ‘No’. Should Catholic-run hospitals or schools be forced to give employees health insurance that includes free contraception? This is, of course, a source of major controversy in the USA. The answer is ‘Yes’. This is not a matter of religious freedom, but of employee rights. Churches are not being forced to provide contraception. In their role as secular employers, they are being asked to provide employee benefits that all employers must provide. To exempt Church-run organizations would be to deny those benefits to a particular group of employees. 15Having said all this, many of these conflicts would be better resolved throug h the pragmatic use of common sense than through the strict application of principle, particularly when those principles remain socially contested. A religious believer should not normally have the legal right to discriminate. But if it is possible to arrange matters so that a believer can act according to conscience without causing harm or discrimination to others, then it might be worthwhile doing so. In principle, a Christian marriage registrar should expect to have to perform gay civil partnerships, whatever their religious beliefs.However, it might make pragmatic sense to roster others to perform ceremonies for gay couples, not because we should accept prejudice – prejudice, whether religious or secular in form, should always be challenged – but in acknowledgement of the fact that genuine social conflict exists on this issue. We should not give an inch to bigotry. Someone whose ‘conscience’ would not allow them to work with gays, or to marry Jews, sho uld clearly not be indulged. Nevertheless, many oppose gay partnerships or marriages as a matter of conscience and not simply through homophobia (albeit that ‘conscience’ can, of course, often be a cover for homophobia).We can both challenge such attitudes and accept that on matters of genuine conscience, a little leeway or accommodation that allows someone to live by their principles may be desirable. The law should not make any such accommodation. But as individuals, or as organizations, it may be wise to, though not at the cost of causing harm, allowing discrimination or endorsing bigotry. 16 There are exceptional cases in which we should set aside these basic principles. A marriage registrar should be expected in principle, if not necessarily in practice, to perform gay civil partnerships.But we should not expect a doctor or a nurse, even in principle, to perform an abortion, if they feel to do so is against their beliefs. Whatever we may think of the belief that li fe begins at conception, it would be unreasonable in the extreme to expect those who do hold that belief to commit what they consider to be murder. 17 A pragmatic approach to matters of religious conscience is neither a sign of ‘weakness’ nor a matter of ‘accommodating’ the devil. Standing by political principle is vitally important, including the principle that people should have the right to act upon their conscience if possible.Why is that principle important? Because we recognize with Spinoza that ‘No man can give up his freedom to judge and think as he pleases, and everyone is by absolute natural right master of his own thoughts’. To recognize that is to recognize also that it is better if people are persuaded to act in a particular way, by exercising their freedom to judge and think, than being forced to do so by the power of the state. There are times when the state has to wield the big stick, particularly if ‘acts of conscienceâ⠂¬â„¢ lead to physical harm or discrimination.But such occasions, as a matter of principle, should be minimized as far as possible. To be pragmatic in this matter is to keep to one’s principles. 18 The aim of rethinking religious freedom is to strengthen, not weaken, it. It is to establish it not as a special privilege arising out of the turmoil of seventeenth century Europe but as one of a set of indispensible freedoms rooted in the needs and possibilities of the twenty-first century world. To defend religious freedom in this manner is not to defend religion. It is to defend freedom.

Compare and Contrast Between Classical India and China Essay

CAC between India and China When analyzing cultural traditions and innovations, economic relationships, and social classifications and expectations during/between the periods of classical China and classical India. Classical China lasted from 2000 B.C.E - 600 C.E, while classical India lasted from 600 B.C.E – 600 C.E. There are quite a few similarities and differences between these two civilizations. With regards to cultural traditions and innovations both developed similar technologies in their period. Spoken language was introduced in China during the Zhou Dynasty. Also in India, Sanskrit was the language of educated people.. India and China were similar as agricultural societies. Both civilizations relied on a large peasant class,†¦show more content†¦The Gupta’s promoted Sanskrit, which became the language of educated people, but this, did not change the diversity of popular, regional languages. Both India and China were technologically advanced in their societies with new inventions and ideas. Economic relationships between classical China and India were similar and almost seemed to rely on one another. India was considered â€Å"the center of trade†. Most trade routes were all passing through and dependent on India. Indian emphasis on trade and merchant activity was far more than in China, and also greater in the classical Mediterranean world. During the Maurya rule, India expanded their trade between the main centers of civilization Eurasia and Africa. Some products produced at one end of the system, such as Chinese silks and porcelains, were carried the whole length of the trading networks to be sold at the other end of the routes, in Rome. As a result, China and India both had to work together and figure out a way to make sure and help each other because both civilizations depended on each other for different things. 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The Human Genome By Ridley - 1617 Words

Matt Ridley’s, Genome is a novel consisting of 23 chapters, each corresponding to the human’s 23 chromosomes. Ridley unravels the human genome by discussing many biological concepts, controversial arguments and groundbreaking discoveries throughout history within the scientific community. Throughout this novel, Ridley makes sure to describe the history of the human genome and then go on to introduce discoveries, discussions and findings concerning the human species that led us to the knowledge we had at his present time of publication in 2001. These discussions range from the beginning of life, Luca and RNA World Hypothesis discussed in chapter one, to natural selection and immortality in chapter 14, to the concept of free will and the argument of nature versus nurture in his final chapter. These are all very important topics within the book because they help to establish bases for future scientific discoveries. Ridley is able to cover hundreds of years of scientific discovery within a short novel, while keeping the reader engaged and waiting to learn what comes next. Though he covers so many different topics within this novel, some of the most paramount topics would be those of the origins of life, the studies and findings of Gregor Mendel and the controversial, ever changing, and much-debated world of cloning. To begin this story of the genome, Ridley discussed the very origins of life on Earth. He began this discussion with the explanation of the Last UniversalShow MoreRelatedEssay about The Ethical Issues of Genetic Testing1430 Words   |  6 PagesEthical Issues of Genetic Testing      Ã‚   The Human Genome Project is the largest scientific endeavor undertaken since the Manhattan Project, and, as with the Manhattan Project, the completion of the Human Genome Project has brought to surface many moral and ethical issues concerning the use of the knowledge gained from the project. 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